Advertising on Linkedin offers you a chance to target your most desired B2B audience, especially decision makers, and generate premium leads.
Linkedin, the world’s biggest business network with over 300 million users, is one of the most effective advertising platform for generating quality leads.
When it comes to advertising on LinkedIn, you need to first segment your audience by demographics, locations, title, industries, company size, skills and Linkedin groups.
Slightly more complex platforms for posting articles and conveying messages compared to Google and Facebook. As such, the leads that they generate are considered more effective and “ripe”. Advertising is achieved through journalistic or marketing items posted on Israel’s leading content portals (Ynet, Mako, Israel Hayom, Globes, Calcalist, The Marker and more), presenting a great deal of detailed information about the proposed product or service, as compared to a short ad that contains only a photo and a short sentence. A lead from a customer who has read an entire article about a product or service, who is familiar with its advantages and costs and who has read the reviews, etc. – is a “hot” lead with more chances of closing a deal.